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The Tamil film, Visaranai (2015) was chosen to represent India for the Oscars. Similarly, the Marathi film, Shwaas (2004), directed by Rajesh Mapuskar, bagged the National Award for Best Feature Film and was India’s official entry to the Oscars in the Best Foreign Language Film category for the year 2004. The Marathi film, Ventilator (2016) produced by Bollywood actor Priyanka Chopra’s Purple Pebble Pictures, was invited to the 55th New York Film Festival. The association of heavyweights from Bollywood and popular studies from abroad has further strengthened the industry. Moreover, the films are focused in terms of regional languages, cultures and local issues (Mehrotra, 2016). They are based on the filmmakers’ explorative ideas like the Marathi film, Sairat (2016), Fandry (2013) and Dombivli Fast (2005). Mostly, regional films are less budget-driven. Several regional films have created waves in the Indian film industry, packed with rich content and fulfilling the audience’s cultural appetite. The regional film industries are coming into fore with increasing focus for reasons, which could be many. Many claim that the six major factors - ancient Indian epics of Mahabharata and Ramayana the impact of ancient Sanskrit drama the traditional and folk theatre Parsi theatre Hollywood and Western musical television - have shaped the convention of Indian cinema industry (Jones, 2010 Gokulsing, Gokulsing & Dissanayake, 2004).Īpart from Bollywood, films are made in various Indian languages like Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Bhojpuri, Punjabi, Gujarati, Odia, Assamese, Rajasthani, Haryanvi, Sindhi and Konkani.
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The industry has to its credit the huge number of film productions in the world (Pippa, Niloufer, Keith, 2006 Wasko, 2003 Jha, 2005 & Matusitz, Payano, 2012). Being a larger part of the Indian film industry, Bollywood represents 43% of the net box office revenue. Hindi cinema industry, known as Bollywood, is one of the largest film producers in India. Film has emerged as an important component in India’s cultural progressions over a century, with noted French filmmaker Claire Denis rightly stating that India has a strong culture for cinema (‘India has a strong culture for cinema’, 2013). Huge cultural diversities exist in terms of religious affiliations to Hinduism, Buddhism, Sikhism, Islam, Christianity, and Jainism (Heehs, 2002). The Indian cultural history is more than 4,500 years old (Kuiper, 2010).